Considering the challenges faced by today’s brick-and-mortar retail locations, it probably goes without saying that your customers’ experience is key. From the second they peek in the windows of your gift shop to the instant they pass the threshold on their way out, everything they see, smell, touch, hear, and...
Visual Merchandising Tips for a Gift Shop
Kevin PossellJuly 26, 2019
Visual merchandising is the art and science of placing displays and items in such a manner that your customers naturally flow through your shop without their eyes ever leaving your wares. Much more than just tossing up a couple of shelves and wall brackets, visual merchandising helps you perfect your...
Tags: Merchandising
How to Choose the Right Mix of Items to Stock in a Gift Shop
Kevin PossellJuly 26, 2019
It’s time to talk about how you select all the pretty, practical, unusual and eye-catching items that make your shop unique and irreplaceable. The View From Outside Just as branding is important to visual merchandising, so are your stock choices. Branding should start in your windows and just outside your...
