Impressing clients isn’t just good for business — it’s about building lasting relationships that make your clients feel valued and understood. When you “get” them, you have customers for life.
Going above and beyond, even in small ways, shows clients they’re more than just a transaction. People remember that extra bit of care, and they may be more likely to choose you in the future.
Let’s explore some ways real businesses are going above and beyond for customers and how these examples can inspire you to do the same.
1. Write a Personalized Thank You Note
Handwritten notes are almost a lost art. Emails are fast, easy, and accessible — everything that handwritten notes are not. That’s why they’re so powerful in impressing your clients.
A handwritten note means someone took the time to put their appreciation on paper. There’s more cost and effort involved, and those details aren’t lost on customers.
Home care company Grove excels at thank you notes. In fact, it’s one of the first things customers see when they receive their packages. Warehouse workers write a thank you note on the outside of each parcel and personalizes it with the customer’s name.
2. Provide Post-Experience Service
Good customer service doesn’t end after the sale. Following up with customers or setting them up for success once they make a purchase can leave a lasting impression and continue adding value.
For example, a tattoo parlor might choose to provide lotions and other after-care products. Tattoo artists can order bulk travel size products and sends these items home with each client to ensure they have everything they need to maintain proper care and healing. This saves the client the extra step of purchasing these items elsewhere, plus it builds the value of the parlor’s service.
3. Send a Thank You Gift
Gifts can leave a lasting impression while reinforcing your brand image, especially if the gift is closely related to what your business does. A gift doesn’t have to be expensive or grand; sometimes, even simple gestures can surprise and delight.
For example, one orthodontist decided to gift his patients a tin of popcorn after they finished their braces treatment. Popcorn is usually off-limits to anyone who has metal braces, so this was a surprising yet welcomed amenity. It was a moment he could celebrate with his patients while adding to his image as a professional service provider.
4. Reduce Friction When Customers Have an Issue
From broken products to missing items, issues happen. Whether or not it’s the company’s fault doesn’t matter; the customer experiences an inconvenience, and it presents an opportunity for the company to be the hero.
Zappos, a leader in extra-mile customer service, consistently goes above and beyond to make its customers happy. One example is when a customer contacted the company for a replacement pair of shoes when one of the sandals arrived broken. Instead of having the customer ship back the defective pair, wait for a refund, and then reprocess the order, the company shipped a new pair, pronto.
Then, when the new pair ended up being the wrong shoe entirely, the company suggested she donate that pair while they sent her the correct pair — no questions asked and no additional charges.
5. Help Customers Make Good Buying Decisions
Though inflation has cooled, money remains tight for many consumers and businesses. They want to feel confident in their purchases and don’t want to risk buying items that won’t fit their needs or tastes.
Trader Joe’s helps customers know what they’re getting with their “Try Anything” policy. Customers can ask employees for a sample of nearly any ready-to-eat product in the store. This way, they can try before they buy and feel confident about how they’re spending grocery budgets. And if a customer buys an item that doesn’t meet their expectations, they can return it for a full refund, even if the product is open and even if they don’t have a receipt.
Wowing Your Clients Can Be Almost Effortless
The key to elevated hospitality is to anticipate others’ needs before they do. Fine details stand out and can make a difference in how clients view your business.
Weiners has been helping businesses go the extra mile for 30+ years with wholesale travel size products. From snacks and candy to toiletries and electronics, we provide bulk orders at low prices so you can cater to each customer’s experience. Explore our collections today!
